EP189: Rediscovering Masculinity – The Legacy Of Justin Sterling 

Written By Chris Rodd

“A man without a purpose is just spending time.” - A. Justin Sterling 

Today we’re talking about masculinity, brotherhood, and the kind of personal growth that actually holds up in the real world. At the center of it all is the late Justin Sterling, founder of the Sterling Institute of Relationship, who passed away recently. His work changed a lot of men’s lives. 

Justin Sterling launched the Institute out of Oakland, California in 1979. His core idea was this: men and women are not the same. Not biologically or emotionally. He believed that by understanding and respecting these differences, people could create better relationships. 

His biggest contribution was the Sterling Men’s Weekend. Two and a half days, stripped of fluff, where men get a chance to confront themselves—who they are, what they’ve settled for, and what kind of life they really want to build. It’s not therapy. It’s not a motivational seminar. It’s a crucible and it works. 

In remembrance of Justin Sterling we've searched our episode archives for guests who’ve attended the Sterling Men’s Weekend. Our host, Nicky Billou, himself a graduate of the program. 

Episode Highlights: 

1. Masculinity is Simpler Than You Think 

Guest: Huub van Maris 

2. The Importance of Brotherhood in Modern Masculinity 

Guest: Geoff Tomlinson 

3. Creating Personal Context and Taking Ownership 

Guest: Steve Richmond 

4. The Role of Brotherhood in Personal Transformation 

Guest: Rob Arpa 

Learn more: 

• Sterling Institute of Relationship 

• What Really Works with Men by A. Justin Sterling 

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books. 

Past Episodes

Chris Rodd
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EP190: Paul Bauer – A Man Without A Purpose Is Just Spending Time 
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EP188: Michael Ostrolenk - How To Create A Second Chance In The Second Half Of Your Life