“It’s not the fear of failing that really scares us, it’s the fear of success. Because once you get success you have to maintain success.”

“I took all the uncomfortable slander from my wife's friends, from my daughter's friends. And I never wavered. And there's something in doing that, that even if they're repelled because society is leaning that pressure on them, they respect it. And once you have someone's respect, you don't need anything else. I don't need approval.”

“Pull power away from the individual, you pull power away from a nation.”

“If you don’t agree with what’s going on in society, you need a blueprint for how to do something about it and this book provides that blueprint.”

“What we’re saying is, you can’t base your decision making on your feelings. Your feelings have nothing to do with anything. Nothing to do with anything. What matters is, what does logic dictate in this situation.”

“You’ve got men in trenches. And you need a man to be able to jump out of the trench and run at the other one at a moments notice, without question, fighting for what’s right. And you can’t have that when we’re all stuck in victim blaming and the feminine quality.”

“Being successful, being rich, being fit, being ripped, and having women desire you… those aren’t necessarily bad things. But do they make you a ‘high value man? My answer to that is absolutely not.”

“We villainized masculinity, we created confusion in identity, and we completely stripped God out of the picture. We’re putting God back in the picture. We’re telling men it’s ok to be strong, it’s ok to be aggressive, it’s ok to be assertive, and we’re giving them a platform to use that for good.”

“We live in an age and a time when a man’s not expected to keep his word anymore. Not to himself, not to other people. You can’t build a trust account with another man if you don’t have a reputation with that man of being someone whose word is good and can be maintained.”

“Chances are we’re not going to get the life we want unless we get to work. So what are the fundamentals, what are the basics that I need in order to have the life I want? You start talk about things like commitment and discipline and integrity and honour and dedication.”

“A right of passage has to be challenging. You have to question your ability to complete. And it requires a man to dig deeper than he thinks he has in the tank to be able to find his way to the end. And what they learn is they can get there. They can do it.”

“If you’re not operating at a peak performance you’re not being the best man that you can be and I feel like the world deserves that version of you.”

Stand your ground when tempted by men or women who want you to speak when you should just keep your note shut. This is a powerful way to demonstrate and protect your dignity and your masculinity.

“Money makes you more of who you really are. If you’re a good person with money you’ll be a better person because it’ll let you amplify that. If you’re a bad person with money you’ll be a worse person because it’ll let you amplify that too.”

“Freedom for a man is to have no choice.”

“I think we should be profoundly concerned about the woke message being given to our children through our schools.”